AMBITION

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• We are going to be socially and environmentally responsible.

• We are going to be a leading example for other similar companies in Lofoten when it comes to sustainability and taking responsibility locally.

• We believe that if we take responsibility and care for the people and the society (planet) in everything we do, that is the best prerequisite for profit and a sustainable way of operating the company.

 

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MEANS

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Our highest priority with regard to environmental protection is to avoid incidents/accidents related to our maritime operations. We are a small company with a modest footprint under normal operations. This means that the potential gains from environmental measures in day-to-day operations are limited. We operate in a sensitive region that includes both a National Park and protected nature areas. Therefore, any accident or maritime casualty caused by us would have major local environmental consequences.

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We have measurable elements both in our safety management system and in our local sustainability efforts, which we will follow up continously to ensure that our activities are carried out in a safe and responsible manner. This is of the utmost importance for our guests, the local community, and ourselves. It will help safeguard the local environment and ensure sustainable operation of the company.

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To achieve a holistic and sustainable operation within the company, the following areas are important and shall be prioritized:

 

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1. Any available capacity of ISQUEEN will be utilized to give back to the local community. This will be done by being available as a resource for the Joint Rescue Coordination Centre of Northern Norway. We are already on standby for this assignment today. Furthermore, we will cooperate with local resources and organizations to strengthen and further develop local emergency response capacity.

2. Use our operations to serve as custodians of local history and culture, sharing this heritage with our guests.

3. Training and recruitment related to the Blue Flag program within the tourism industry in Lofoten. Here, we can be important contributors by raising awareness and motivating the industry toward a development of more sustainable and environmentally friendly operations and activities.

4. Contribute to increased understanding among our guests, through our operations and knowledge sharing, of the interconnections and vulnerabilities of nature, both locally and globally. Through our focus on environment and sustainability in our activities, we aim to achieve a positive, attitude-shaping effect among our guests.

5. We will set aside one day each year to contribute to local beach clean-up initiatives. Plastic pollution, particularly from the fishing industry, is a major local challenge, and we want to make a difference in this area.

6. Our contributions to the local community are also expected to have a positive impact on the industry’s reputation at the local level.

 

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The following measures will also be focus areas:

1. Leave-no-trace practices shall be applied in all activities.

2. All waste generated during activities shall be brought back and sorted for recycling.

3. Minimal use of single-use items.

4. Products used on board ISQUEEN shall, to the greatest extent possible, be non-harmful to the marine environment.

5. Contribute to year-round tourism in Lofoten by being available throughout the entire year.

 

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ENDS

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• We are going to be socially and environmentally responsible.

• We are going to be a leading example for other similar companies in Lofoten when it comes to sustainability and taking responsibility locally.

• We believe that if we take responsibility and care for the people and the society (planet) in everything we do, that is the best prerequisite for profit and a sustainable way of operating the company.

• The measurable tool we are using to obtain this ambition is our environmental action plan.